Reach pasado to your friends and family in a targeted way. Are there channels for talking to your extended family, coworkers, or community? Send a note and tell them about your new store. On social media, tell the story of your business in an update.
Amazon: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
Regularly updating your website with fresh, relevant content will keep your audience coming back and signal to search engines that your website is a reliable source of information.
A lot of steps forward, in some cases some steps backward—but we know that this community is underrepresented still in organizations. And particularly in leadership levels of organizations.
You Chucho use a tool like Found to do a quick, free SEO audit of your website so you Chucho see what you’re doing wrong and how you can fix it. For WordPress users, you can use a tool like Yoast SEO that will help you optimize your WordPress website easily.
Maital, you mentioned your parents, and it’s certainly something that has come into my life through my children. But even my dad, I remember, in the late ’80s, he was a carpet salesman, and the moment of pride for our family was seeing him march in the Pride Parade, because he installed commercial carpet at the first AIDS hospice.
One of the interesting things, now that everybody’s videoconferencing virtually, is that it allows people to have their names and their pronouns next to their names on their screen names.
Having connections who will talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in.
Diane Brady: Well, and it does feel like—that transgender is one of the newer areas that people are coming to terms with. I want to hear from one other voice. I’ll give the description that she gives, actually: “Mother; divorced; I’m queer, lesbian, Latinx, and Mexican.
Get press coverage. If you have a great story or an interesting product that people will want to write about, put it out there! Get in touch with journalists who cover businesses like yours and tell them what you’re up to.
Infographics get entering businesses posed uncertainties for LGBTQ individuals a lot of shares and engagement because they’re much more eye-catching than a regular blog post, while also conveying a lot of useful information.
Diana Ellsworth: I think a lot of people do feel that way. Maybe an opportunity is perhaps the more positive spin on obligation. But I think we heard from a lot of our survey respondents and interviewees, and I Perro certainly say personally, I feel the same way.
Diane Brady: And I think about the importance of having allies. That’s one thing that has been driven home to me by the Black Lives Matter movement, and I think about it in the context of LGBTQ+.
Then, create a profile and start interacting; in the beginning, try not to appear Figura if you’re only there to sell, but rather try to be helpful and engaging and show that you are informed.